The best e-commerce shipping strategy can make or break your business. Getting your products to your customers on time and in perfect condition is essential to keeping them happy and coming back for more.
There are a few things to consider when crafting the perfect shipping strategy, such as shipping methods, costs, packaging, and delivery times. Let’s take a look at each of these in more detail.
SHIPPING METHODS
There are many different shipping methods available, and the right one for your business will depend on a number of factors. These include the type of products you sell, your budget, and the average delivery time you can commit to.
Some of the most popular shipping methods are standard shipping, expedited shipping, and express shipping. Standard shipping is the most economical option, but it can take several days for your products to reach your customers. Expedited shipping is a bit more expensive, but your products will arrive in two or three days. Express shipping is the most expensive option, but your products will arrive in one or two days.
COSTS
Shipping costs can add up quickly, so it’s important to find ways to keep them under control. One way to do this is to offer free shipping on orders over a certain amount. This encourages customers to spend more money on your site, which offsets the cost of shipping.
You can also offer flat-rate shipping, where you charge a set fee for shipping regardless of the order size. This is a good option if you have products of different sizes and weights, as it simplifies the shipping process.
PACKAGING
Your packaging should be designed to protect your products and keep them safe during transit. It should also be easy to open and close, so your customers can get to their purchase quickly.
If you sell products that are breakable or delicate, it’s important to use packaging that will keep them safe. This might include bubble wrap, Styrofoam peanuts, or even air cushions.
DELIVERY TIMES
Your delivery times will depend on the shipping method you choose. Standard shipping can take several days, while expedited shipping generally arrives in two or three days. Express shipping is typically overnight or within one or two days.
When crafting your shipping strategy, it’s important to consider the needs of your business and your customers. Find a balance between shipping methods, costs, packaging, and delivery times that works for you and your customers will be sure to appreciate it.
