As e-commerce continues to grow in popularity, more and more businesses are looking to sell their products online. This can be a great way to reach new customers and increase sales, but it’s important to understand the e-commerce landscape and how to navigate it before you start selling. Here are some of the latest e-commerce trends:
1. Mobile commerce is booming. According to a report from eMarketer, mobile commerce will make up 54% of all e-commerce transactions in 2018. That means that if you’re not optimizing your site for mobile, you’re missing out on a lot of potential sales. Make sure your site is responsive and easy to navigate on mobile devices and consider using a mobile app to boost sales.
2. Social media is a powerful tool. platforms like Facebook, Twitter, and Instagram offer a great way to reach more customers and drive traffic to your site. Be sure to use social media to promote your products, run contests and giveaways, and build relationships with customers.
3. Artificial intelligence is changing online shopping. With the advent of AI-powered chatbots and virtual assistants, businesses are able to provide a more personalized shopping experience for their customers. These technologies can help you answer customer questions, recommend products, and even process orders automatically. If you’re not using AI in your strategy, you’re missing out on a lot of potential sales.
4. The global e-commerce market is growing. According to a report from eCommerce Times, the global market is expected to reach $4.5 trillion by 2021. That’s a lot of potential customers, so it’s important to make sure your business is ready to take advantage of this growth. If you’re not selling products online yet, now is the time to start.
These are just some of the latest e-commerce trends. To learn more, be sure to check out eCommerce Times’ e-commerce section for the latest news and insights.