If you’re thinking about starting an e-commerce business, or expanding your current business into the online space, it’s important to understand the American market. After all, the United States is one of the largest and most lucrative e-commerce markets in the world.
Here are some key things to keep in mind when targeting American consumers:
-The majority of American adults shop online (81%), and they’re spending more money than ever before. In 2018, e-commerce sales in the US reached $517.36 billion, and they’re expected to reach $633.38 billion by 2022.
-While most Americans shop online, there are still some who prefer to shop in-person. In fact, about one-quarter of American adults (24%) say they never shop online.
-When it comes to payment methods, credit cards are by far the most popular option for American shoppers. PayPal is also a popular choice, used by about one-third of online shoppers.
-American shoppers are looking for convenience, free shipping, and good customer service when shopping online. They’re also increasingly interested in buying from brands that align with their values.
-The vast majority of American adults own a smartphone (77%), and many use their phones to make purchases. In fact, about one-third of all mobile phone users in the US (34%) have made a mobile purchase in the past 12 months.
Keep these things in mind as you develop your e-commerce strategy and you’ll be well on your way to success in the American market.